Consumer Campaigns
When it comes to consumer-targeted campaigns, my work has ranged from customer relationship management pieces—like mailers, emails, and landing pages—to magazine and banner ads, social media posts, discovery ads, video ads for broadcast and web, scripts for radio spots, and even large scale event displays. I’ve also helped name new products and write scripts for interactive voice response phone systems.
Every project presents a rewarding challenge to convey a brand’s unique personality, while bridging an emotional connection with its audience—and I’m here for it!
Some Brands I’ve Served
Allianz Travel Insurance (along with many travel industry retail partners, like AAA)
Campbell’s
Capital One
Dominion Energy
Edelman Financial Services
Innsbrook Today Magazine
Lucy Corr (retirement community)
Luxottica sub-brands: LensCrafters, Target Optical, Sears Optical, Pearle Vision, Ray-Ban, Oakley, OPSM, Sunglass Hut
Partnership for Housing Affordability
Richmond Association of REALTORS & Central Virginia Regional MLS